Case Study
SaaS landing & brand refresh
New UI/UX, Figma prototypes, and a Next.js build with subtle motion.
Category
UI/UX
Scale of Use
3 marketing & sales teams sharing a single design system
Timeline
5 weeks
Technologies
FigmaNext.jsFramer Motion
Key Pages & Features
Homepage (Hero & Social Proof)
A clear value proposition delivered right on the first screen.
Product Features Page
Features presented by B2B customer needs and use cases.
Pricing Page
Visual plan comparison that cuts down repetitive sales questions.
Blog & Resources Page
A content library that supports SEO and nurtures leads.
The Challenge
The site did not communicate product value and conversion was low.
Our Solution
Information architecture refresh, clearer hero, social proof, and consistent CTAs.
Benefits Delivered
- A clear value proposition delivered right from the first screen.
- More demo bookings after the new interface launched.
- A consistent design system reusable across all future marketing campaigns.
Impact & Results
More demo bookings within two weeks of launch; cohesive marketing brand.